
Ben Roeder · Founder
15+
Carriers shopped
7 days
Avg. to coverage
100%
Independent
0
Pressure tactics
About
I help families feel ready for whatever comes next.
I was born and raised in Midland, Michigan as the middle child between two sisters. Both of my parents are pharmacists, and they taught me early that taking care of people is a craft of its own.
Golf shaped most of my early life. I played at a high level throughout high school and earned a Division 1 scholarship to Marshall University. There, I finished a bachelor's in Business Management with minors in Marketing and Entrepreneurship, then completed my MBA while still playing on the team.
After college I played professionally. To make a living, I caddied at some of the country's most renowned clubs. That eventually took me inside the ropes caddying on the PGA Tour. What an incredible chapter — those years taught me how to enjoy meeting new people, manage pressure, and earn trust one round at a time.
In 2023 I moved into the life insurance industry. As an independent advisor and small-business owner, I get to do what I love most. Sit down with people in my own community, answer their questions, and help families feel ready for whatever comes next.



My Process
Education first
You should never feel rushed or confused. I take time to explain, then let you decide.
Independent advice
I work across many top-rated carriers — recommendations follow your needs, not a quota.
Long-term relationship
Your coverage evolves with marriages, mortgages, kids, and careers. I'll be here for the next chapter too.
Let's talk
Have 20 minutes? That's all we need to start.
Bring your questions. I'll bring options that actually fit your life.